OOH Audiences Continue to Tune in for Award Shows

Ever since we started doing the weekly Tunity Analytics Top Ten, we’ve found that Out-of-Home audiences enjoy award shows. The Grammys on CBS accounted for two programs in the Top Ten this week – both the 61st Annual Grammy Awards and the Grammy Red Carpet Live both with OOH audiences of 2,829,000 and 886,000 viewers respectively, according to Tunity Analytics. President Trump’s State of the Union Address on CNN and Fox News claimed two of the top three spots. Two other familiar faces – Duke and the Los Angeles Lakers – joined Phil Mickelson and the AT&T Pebble Beach Pro-Am as the sports events that landed spots in the Top Ten.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.