Tunity Analytics Continues to See Award Shows Crack the Top Ten

CBS topped the Tunity Top Ten this week with 7,471,000 OOH viewers for its coverage of the NFL early games. CBS also scored with the Army-Navy Game coming in for a tie for 10th place with 1,487,000 OOH viewers, according to Tunity Analytics. We have repeatedly seen that Out-of-Home audiences like award shows, and they like them even more when they are sports related. The Heisman Trophy Presentation on ESPN was 7th for the week with 1,899,000 OOH viewers.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.