OOH Viewers Enjoyed a Stuffed Thanksgiving Week

Per usual, the NFL dominated the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of November 25th, accounting for eight of ten programs. Two college football programs grams ruined the NFL’s chance at a clean sweep as Ohio State-Michigan and Alabama-Auburn snagged the second and ninth spots, respectively. These two games were also the second and eighth most-watched college football games of the season, respectively. 


OOH viewers thoroughly enjoyed college football’s Rivalry Weekend as seven college football programs made the Top Ten Non-NFL. In addition to Ohio State-Michigan and Alabama-Auburn, Wisconsin-Minnesota, Clemson-South Carolina and Oklahoma-Oklahoma State were the other games to crack the Top Ten. College GameDay, the popular Saturday morning college football show, took home the fifth spot as it averaged over 1MM OOH viewers. Pardon the Interruption, an OOH viewer favorite, averaged 922k OOH viewers and snagged the seventh spot. 


We have a new #1 atop the Top Ten Entertainment as Young Sheldon has dethroned The Simpsons after a four-week run. The holidays are here and OOH viewers are ready; 575k OOH viewers tuned in to Robbie the Reindeer and 668k OOH viewers watched the classic Macy’s Thanksgiving Day Parade. In total, CBS accounted for eight of the ten programs while NBC and FOX each added one apiece. 



Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.