OOH Viewers Flock to Watch ‘The Match’

Tunity Analytics has begun to see Out-of-Home viewing of linear TV increasing as parts of the country begin to reopen. The Match, which raised money for COVID-19 relief featured Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning, on the Turner networks is one example. The event on May 24th from 4-8 PM across TBS, TNT, truTV, and HLN averaged 2,205,000 OOH viewers and peaked at 5:13 PM with 2,644,000 OOH viewers.

 

The top ten markets in absolute OOH viewing levels were:

Dallas-Ft. Worth
Orlando-Daytona Bch-Melbrn
Houston
Tampa-St. Pete (Sarasota)
Atlanta
Ft. Myers-Naples
Phoenix (Prescott)
West Palm Beach-Ft. Pierce
Charlotte
Jacksonville

Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH impressions are calculated using Tunity Analytics’ proprietary estimation model.

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Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.