OOH Viewers Tune in to NBA All-Star Weekend, Remember Kobe

The NBA enjoyed a very successful All-Star Weekend as millions of OOH viewers came out to watch the festivities. The new-look, revamped All-Star Game was a hit as it averaged nearly 3MM OOH viewers. See below for the OOH audiences for every All-Star Weekend event:


Program Date Start Network Avg Peak Peak Time
NBA Hall of Fame Announcement 2/14/20 5:00 PM NBATV 24,970 41,245 5:15 PM
NBA All-Star Celebrity Game 2/14/20 7:00 PM ESPN 584,400 728,715 7:36 PM
NBA Rising Stars Game 2/14/20 9:00 PM TNT 149,930 225,810 10:43 PM
NBA All-Star Saturday Night 2/15/20 8:00 PM TNT 1,479,330 2,288,715 9:01 PM
69th Annual NBA All-Star Game 2/16/20 8:00 PM TNT/TBS 2,969,816 4,395,328 8:36 PM


Earlier this year, NBA legend Kobe Bryant, his daughter, Gigi, and seven others were tragically killed in a helicopter crash. The following day, ESPN programming remembered Kobe with special episodes centered around his life and his career. OOH viewers came out in droves to watch as Monday’s episodes of Pardon the Interruption, SportsCenter and Around the Horn all averaged OOH audiences over 900k and all made the Top Ten for the week. The Lakers’ first game after Kobe’s passing against the Trail Blazers on ESPN averaged nearly 2MM OOH viewers – by far the most-watched game of the season. Below are the top ten most-watched games of the season among OOH viewers through 2/24/20:


Rank Game Date Start Network Avg (000s)
1 Trail Blazers vs. Lakers 1/31/20 10:00 PM ESPN 1,973
2 Lakers vs Clippers 10/22/19 10:30 PM TNT 1,480
3 Spurs vs Pelicans 1/22/20 9:30 PM ESPN 795
4 Lakers vs Bucks 12/19/19 8:00 PM TNT 778
5 Celtics vs Lakers 2/23/20 3:30 PM ABC 776
6 Lakers vs. Mavericks 11/1/19 9:30 PM ESPN 774
7 Celtics vs. Pelicans 1/26/20 6:00 PM ESPN 702
8 Warriors vs. Lakers 11/13/19 10:00 PM ESPN 673
9 Lakers vs Mavs 1/10/20 8:45 PM ESPN 659
10 Lakers vs. Pelicans 11/27/19 9:30 PM ESPN 655


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.