OOH Viewers Tune in to Oscars, XFL, Duke-UNC

 Though UNC men’s basketball team is having a subpar season, Duke-UNC matchups never disappoint; the OT thriller – which aired on ESPN and included two buzzer-beaters – averaged 912k OOH viewers and peaked at 8:47 PM with 1.3MM OOH viewers. 

 

The final round of the AT&T Pebble Beach Pro-Am on CBS averaged 869k OOH viewers and peaked at 5:18 PM with 1.22MM OOH viewers. ESPN’s Pardon the Interruption, a familiar face in the Top Ten, snagged the seventh spot. The completion of the impeachment trial attracted many OOH viewers as Fox News accounted for six programs in the Top Ten. 

In addition to last Monday’s Pardon the Interruption and the Duke-UNC game, five other ESPN programs cracked the Top Ten Sports: Around the Horn, last Wednesday’s Pardon the Interruption, Highly Questionable, SportsCenter and UFC 247. Two of the four XFL opening weekend games made the top ten as well – the 2 PM games on Saturday and Sunday. Saturday’s matchup between the Seattle Dragons and DC Defenders on ABC averaged 659k OOH viewers and peaked at 2:49 PM with 760k OOH viewers. Sunday’s matchup between the Tampa Bay Vipers and New York Guardians on FOX averaged 637k OOH viewers and peaked at 3:02 PM with 913k OOH viewers. 

Four ABC programs related to the Oscars claimed the four of the first five spots on the Top Ten Entertainment. OOH viewer favorite, The Bachelor on ABC, took home the fourth spot. Familiar faces such as Chicago Fire, The Masked Singer, and Chicago PD also made the Top Ten. In total, ABC accounted for six programs, NBC accounted for two and CBS and FOX each accounted for one. 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.