OOH Viewers Tune in to Watch LSU-Alabama

The much anticipated LSU-Alabama game on CBS lived up to the hype as the game averaged nearly 6MM OOH viewers and peaked at 5:17 PM with an OOH audience of 7,090,200. The game was by far the most-watched college football game among OOH viewers this season and beat out every NFL program of the week as it took home the #1 spot on the Tunity Analytics Weekly National Out-of-Home Viewer Rankings. 


LSU-Alabama was one of two games to crack the Top Ten as Penn State-Minnesota on ABC snagged the ninth spot averaging 1.76MM OOH viewers and peaking at 3:22 PM with 2,319,525 OOH viewers. The game was the thirteenth most-watched game of the season and third most-watched game on ABC among OOH viewers. 


The college basketball season is here and the opening night matchup between Kansas and Duke grabbed the tenth and final spot on the Top Ten. The game aired on ESPN and averaged 1.23MM OOH viewers and peaked at 7:59 with an OOH audience of 1.56MM. 


The NFL continues to roll as it accounted for seven spots on the Top Ten. The Monday Night Football matchup between the Giants and Cowboys on ESPN averaged 5,721,537 OOH viewers and peaked at 9:18 PM with 6,852,998 OOH viewers. The game was the second most-watched Monday Night Football game of the season and fourth most-watched primetime game of the season among OOH viewers. 


ESPN programming dominated the Top Ten Non-NFL as it took home eight of ten spots this week. In addition to the Kansas-Duke basketball game, #1 ranked Michigan State squared off against #2 ranked Kansas on the backend of ESPN’s college basketball opening night. The game averaged 817k OOH viewers and peaked at 9:33 PM with an OOH audience of 1.19MM. 


Pardon the Interruption has been a consistent performer on the Top Ten Non-NFL as four episodes found spots on this week’s ranker. OOH viewers thoroughly enjoy the show – all five episodes last week ranked between the fifteenth and twenty-first most-watched shows of the week. 


Another week has passed and The Simpsons found itself atop the Top Ten Entertainment yet again. In addition to The Simpsons, there were many other familiar faces such as The Masked Singer, Chicago Fire, This is Us, The Voice, NCIS, and Blue Bloods. In total, CBS had four programs make the Top Ten while NBC and FOX each had three. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.