OOH Viewers Tune in to NASCAR, Democratic Debate and More

Due to inclement weather, the Daytona 500 on FOX was postponed from last Sunday to last Monday, which was President’s Day, and averaged nearly 2.5MM Out-of-Home viewers – the most-watched program of the week. Thursday’s Democratic Debate on NBC and MSNBC, which featured presidential candidate Mike Bloomberg’s debate debut, took home the second spot on the Tunity Analytics Weekly National Out-of-Home Viewer Rankings as it averaged nearly 2MM OOH viewers. In addition to the Democratic debate, three other news programs made the Top Ten, all of which were Fox NewsAmerica’s Newsroom


Two basketball games cracked the Top Ten, one NCAA and one NBA. Kansas-Baylor on ESPN averaged 952k OOH viewers and Celtics-Lakers on ABC averaged 776k OOH viewers, good for the third and fifth spots, respectively. Sunday’s NASCAR race on FOX, the Pennzoil 400, snagged the fifth spot as it averaged nearly 900k OOH viewers.


ESPN’s Pardon the Interruption is showing no signs of slowing down as multiple episodes of the daily, weekday sports show made the Top Ten yet again. 

As previously stated, OOH viewers enjoyed a week of NASCAR, basketball and news. Rounding out the Top Ten Sports are two more episodes of ESPN’s Pardon the Interruption, Florida-Kentucky on ESPN and last Monday’s English Premier League matchup between Manchester United-Chelsea on NBC Sports. Pardon the Interruption has had at least one episode crack both the Top Ten Overall and Top Ten Sports every week but one thus far in 2020. 

FOX’s 9-1-1 Lone Star took home the top spot on the Top Ten Entertainment this week as it averaged nearly 450k OOH viewers more than the next highest entertainment program, ABC’s The Bachelor. The new show may have benefited from a great lead-in from the Daytona 500. In total, CBS accounted for three programs, ABC, FOX and HGTV each accounted for two and NBC accounted for one. 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.