OOH Viewers Welcome Return of NFL, EPL

The dog days of summer are over for NFL and EPL fans with the return of both leagues to TV. NFL preseason games claimed the top three spots in Tunity Analytics’ Weekly National Out-of-Home Viewer Rankings and the first weekend of regular season EPL games snagged the fifth and ninth spots. 


The Cowboys vs 49ers game on Saturday, August 10th, which aired on NFL Network/CBS, averaged 1,107,320 OOH TV viewers and peaked at 9:51 PM with 1,712,365 OOH viewers, according to Tunity Analytics. Liverpool-Norwich City, the first EPL game of the season, aired on NBC Sports on Friday, August 9th, at 3 PM, and averaged 689,373 OOH viewers. The much anticipated Chelsea-Manchester United game, which aired on NBC Sports on Sunday, August 11th, at 11:25 AM, averaged 616,319 OOH TV viewers and peaked at 12:05 PM with 872,790 OOH viewers. 


Also making the Top Ten were two ESPN programs, two Fox News programs, and NBC Sports’ NASCAR race. ESPN’s Pardon the Interruption and Around the Horn took home the fourth and sixth sports while Fox News’ American’s Newsroom took both the seventh and tenth spots. The Consumers Energy 400 averaged 651,000 OOH TV viewers and peaked at 5:59 PM with 1,037,000 OOH viewers, claiming the eighth spot. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.