OOH Viewers Wrestle WWE, AEW

Tunity Analytics has seen that OOH viewers are interested in a wide variety of programs from football to home makeover shows to award shows, and we can now add wrestling to that list. Three wrestling programs in the past two weeks caught the attention of OOH viewers. The first was FOX’s WWE Wrestlemania’s Legendary Moments on Sunday, September 29th which averaged 1.38MM OOH viewers, good for the #1 spot on the Top Ten for Non-NFL Programs for the week of September, 23rd. The second, the premiere of WWE SmackDown on FOX, averaged 238k OOH viewers on 10/4, making it the fifth most-watch entertainment program for the week of September 30th. The third was the premiere of All Elite Wrestling on TNT on Tuesday, October 2nd which averaged 127k OOH viewers. The Rock once said, “It doesn’t matter!” Well listen up The Rock, OOH viewers do matter!



Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.