Pardon the OOH Viewers

Pardon the Interruption welcomed on a familiar face last week – former ESPNer, Bill Simmons. Simmons’ unexpected guest appearance caught the attention of Out-of-Home viewers. The episode, which aired on ESPN on Monday, September 16th, averaged 925k OOH viewers, compared to this past Monday’s audience of 880k on September 23rd.  

Even when it’s just Michael Wilbon and Tony Kornheiser, PTI has been a consistent performer in the Tunity Analytics Weekly National Out-of-Home Program Rankings, typically averaging over 700k OOH viewers per episode. Between the weeks of June 3rd and August 12th, at least one PTI episode made the Top Ten seven times.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.