Rain Allows OOH Viewers to Witness Tiger’s 82nd PGA Tour Win

Rain played a big factor in the Zozo Championship as the final round was supposed to be played Sunday afternoon in Japan (late Saturday night/early Sunday morning in the US) and it got pushed to Monday morning (Sunday evening in the US). As a result, many more US OOH viewers were able to tune in to the tournament for the first time. The final round on Golf Channel averaged 268,970 OOH viewers and peaked at 8:28 PM with 390,000 OOH viewers as they witnessed Tiger Woods win his record-tying 82nd PGA Tour event. Further, the event was an unexpected pleasant lead-in for Game 5 of the World Series and for Sunday Night Football as Tiger made his final putt shortly after the baseball and football games started.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.