Seahawks-49ers OT Thriller Brings in OOH Viewers

The NFL took seven of ten spots in the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall programs. The Monday Night Football OT thriller on ESPN between the Seahawks and 49ers averaged 6.5MM OOH viewers and peaked at 9:39 PM with 8,107,905 OOH viewers – the third most-watched primetime NFL game of the season and most-watched game since Week 1. SportsCenter with Scott Van Pelt followed the game and averaged 4.4MM OOH viewers, taking home the sixth spot. 


The Georgia-Auburn college football game on CBS averaged 1.9MM OOH viewers and peaked at 4:19 PM with 2,442,570 OOH viewers. The game was the fifth most-watched game on CBS this season and twelfth most-watched game overall. The Simpsons, which followed the NFL FOX Late games, snagged the last spot on the Top Ten as it averaged 1.75MM OOH viewers. 


In addition to Georgia-Auburn, three other college programs made the Non-NFL Top Ten – Michigan State-Michigan on FOX, Alabama-Mississippi State on ESPN and College GameDay on ESPN. College GameDay, a three-hour program prior to the 12 PM college football game on ESPN, averaged nearly 1MM OOH viewers. 


Three impeachment hearing-related programs made the Top Ten as well, one on CNN and two on Fox News


To no surprise, adult animation on FOX once again took the first two spots of the Top Ten Entertainment with The Simpsons leading the way. Snagging the third spot was The 53rd Annual CMA Awards on ABC as it averaged nearly half a million OOH viewers. In total, CBS had four programs make the Top Ten while NBC had three, FOX had two and ABC had one. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.