Seattle Sounders and Toronto FC to Battle for MLS Cup for Third Time in Four Years

The MLS Western Conference Finals between LAFC and the Seattle Sounders on ESPN averaged 185,080 OOH viewers and peaked at 7:27 PM with 574,665 OOH viewers. The Eastern Conference Finals between Atlanta United and Toronto FC on FS1 averaged 268,350 OOH viewers and peaked at 8:57 PM with 359,190 OOH viewers. Both games were up against fierce competition as games six and seven of the World Series were on at the same time for both the Western and Eastern Conference Finals, respectively. Seattle and Toronto will square off in the MLS Cup this Sunday at 3 PM on ABC.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.