Shark Week, NFL on NBC and More

  • Discovery’s 31st annual Shark Week, July 28-August 4, took a giant bite out of summer viewing delivering a total of 3.84M OOH viewers for the week. The top program among OOH audiences was Extinct or Alive: The Lost Shark with 156,667 OOH viewers, followed by Shark after Dark with 149,751 OOH viewers. take a look at the Top Ten Shark Week Programs below. 

  • Football is BACK! The Pro Football Hall of Fame Game on Thursday, August 1st averaged 1.14MM OOH viewers on NBC and peaked at 8:45 PM with 1,686,555 OOH viewers, making it the third most-watched OOH program and most-watched sports program of the week. 


  • ESPN had a great week on the Tunity Analytics Top Ten Overall Programs ranker claiming six spots, with Pardon the Interruption claiming three of those spots. Around the Horn, Highly Questionable and UFC on ESPN 5 all made the Top Ten as well.


  • This past weekend’s NASCAR race, Go Bowling at the Glen, averaged a strong OOH audience of 753,645 viewers, and peaked at 5:35 PM with 1.12MM OOH viewers. The race, which aired on NBC Sports, was the seventh most-watched OOH program of the week and the fifth most-watched sports program. 


  • HGTV continues to dominate our Weekly Top Ten Entertainment Programs ranker, snagging four spots this week. for Home Town, Flea Market Flip, Flip or Flop Atlanta and Fixer Upper. HGTV’s dominance is even more impressive when the early program times are taken into consideration; the start times range from 9AM-1PM and hold their own against programs airing in primetime. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.