Soccer Update: MLS Cup, EPL and USMNT

MLS Cup Final

  • The MLS Cup Final between the Seattle Sounders and Toronto FC on ABC on 11/10 averaged 418k OOH viewers and peaked at 4:31 PM with 585k OOH viewers. 



  • The Sunday morning Liverpool-Manchester City EPL matchup on NBC Sports on 11/10 averaged 542k OOH viewers and peaked at 1:02 PM with 667k OOH viewers. 


US Men’s National Team

  • The USMNT took on the Canadian men’s national team on Friday, 11/15 on ESPN2 and averaged 198k OOH viewers and peaked at 7:54 with 277k OOH viewers. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.