Star Wars Trailer, MLS Playoffs and More

  • Star Wars Trailer

The trailer for ‘Star Wars: Rise of Skywalker’ was a draw for OOH viewers as it made its debut during halftime of Monday Night Football on ESPN. 4,618,575 OOH viewers tuned in to witness the trailer. The movie is set to premiere in theaters on December 20, 2019. 


  • MLS playoffs

The MLS Playoffs started up over the weekend and two games stood out in particular: Dallas-Seattle on FS1 averaged 99k OOH viewers and LA-Minnesota on ESPN averaged 112k OOH viewers.


  • CNN Democratic Debate

The fourth Democratic Debate aired on CNN on 10/15 and averaged an OOH audience of 1.4MM. 


  • Animation Domination

Adult animation has been atop the Top Ten Entertainment for the weeks of October 7th and October 14th with The Simpsons leading the charge in both of them. On Sunday, 10/20 following NFL on FOX, The Simpsons, Bless the Harts and Bob’s Burgers aired in the 8 PM, 8:30 PM and 9 PM time slots, respectively. These three shows landed the first, second and third spots on the Top Ten Entertainment for the week of October 14th.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.