Strong Lead-Ins Make a Difference OOH Too: The Bachelor Effect

ABC’s The Bachelor consistently held a spot on Tunity Analytics’ Top 10 Out-of-Home Entertainment Programs list during its most recent run (1/7-3/12/19). Once again proving that a show can benefit from a strong lead-in, The Bachelorette premiered during the same timeslot with a strong average OOH audience of 265,000 viewers and landing it as the #4 entertainment program for the week of May 13. The top OOH entertainment show was, of course, the series finale of CBS’ The Big Bang Theory averaging 395,000 OOH viewers. Rounding out the top five were Saturday Night Live (348K), American Idol (290K), and The Red Line (264K).

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.