Super Bowl, CBS Headline Top Ten

As expected, the Super Bowl and the CBS programs surrounding it dominated the Tunity Analytics Top Ten. The Super Bowl, despite being a defensive battle, averaged 23,673,000 Out-of-Home viewers, according to Tunity Analytics. This represented an increase of 12.5% from last year. Further, this demonstrates the differences that occur between viewing behavior in-home where audiences declined and OOH where they grew.

Filling out the top four were the Super Bowl Kickoff Show at 17,016,000, The World’s Best at 3,306,000, and The Super Bowl Today at 2,550,000. Despite Tiger Woods not playing, The Waste Management Phoenix Open impressively cracked the during a crowded week with the third and fourth rounds placing fifth and eighth, respectively.
Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.