The Golden Globes Score Big with Help from the NFL

As we have noted in previous weeks, curation and lead-ins are extremely important to getting viewing to Out-of-Home TV. 60 Minutes has benefited throughout the NFL season and the big winner this week was the 76th Annual Golden Globe Awards, averaging 2,303,235 OOH TV viewers. This was nearly triple the average of 847,645 from last year when they did not have the NFL playoffs to get sets in OOH locations to the channel.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.