The MLB World Series has come to a close as the Washington Nationals defeated the Houston Astros in seven games en route to their first championship in franchise history. OOH viewers came out in big numbers – especially World Series Game 7. The game averaged 5,522,830 OOH viewers and peaked at 9:05 PM with 6,978,855 OOH viewers. Below are the top ten most-watched 2019 MLB playoff games among OOH viewers. 

Game 6 of the MLB World Series had the attention of OOH viewers as it averaged an OOH audience of 3,863,510. What was really interesting though was that the OOH audience had dropped to 3,427,905 at 10:40 PM, just before the controversial call where Trea Turner of the Nationals was called out at first base. This clearly stirred people to start paying attention in the OOH locations in which they were. This tune in would be much more substantial than in-home as people who were not watching would have no way of knowing what was going on. In OOH locations, the sets are on and it is a matter of focus and other people getting riled up can draw even more attention and engagement. We show the game peaking at 10:52 PM with 5,111,145 OOH viewers. This means that Fox added over 1.7MM OOH viewers within 12 minutes. See the graph below. 

Share This:

Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.