The US Open Women’s Tennis Final Cracks the Top Ten Among OOH Viewers

Nine of the Top Ten programs among the OOH audience were NFL related. Individual games are reported separately by Tunity rather than combining regional events. In total, seven NFL games made the list along with pre and a post game programs. The one exception stopping an NFL sweep was the Women’s Final from the US Open which ranked number seven for the week with 2,704,000 OOH viewers, according to Tunity Analytics. During the match as the drama intensified, OOH viewers were drawn in nearly tripling the audience to hit 7,200,000 at the its peak.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.