The World Series has Begun

The World Series is underway as the Nationals defeated the Astros in Game 1 last night in Houston. The game aired on FOX and averaged 3.33MM OOH viewers and peaked at 8:51 PM with an OOH audience of 3.9MM OOH viewers – by far the most-watched game of the playoffs thus far among OOH viewers. 


OOH viewers came out to watch how these two teams reached the World Series. The Astros knocked off the Rays in the ALDS and Yankees in the ALCS as the Nationals defeated the Brewers in the Wild Card Game, the Dodgers in the NLDS and the Cardinals in the NLCS. Below are the top ten games from the playoffs through Game 1 of the World Series.


Series Teams Date Time Network (000s)
1 World Series Game 1 Nationals vs Astros 10/22/2019 8:07 PM FOX 3326
2 ALCS Game 3 Yankees vs Astros 10/15/2019 4:08 PM FS1 2634
3 ALCS Game 6 Yankees vs Astros 10/19/2019 8:08 PM FS1 2333
4 ALCS Game 5 Yankees vs Astros 10/18/2019 7:08 PM FS1 2332
5 NLDS Game 5 Nationals vs Dodgers 10/9/2019 8:37 PM TBS 1999
6 ALCS Game 1 Yankees vs Astros 10/12/2019 8:08 PM FOX 1866
7 ALCS Game 4 Yankees vs Astros 10/17/2019 8:08 PM FS1 1840
8 ALDS Game 1 Twins vs Yankees 10/4/2019 7:07 PM MLBN 1518
9 NLDS Game 1 Cardinals vs Braves 10/3/2019 5:02 PM TBS 1463
10 ALCS Game 2 Yankees vs Astros 10/13/2019 8:08 PM FS1 1445


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.