The Zion Effect

Zion Williamson, the basketball prodigy and coveted player in last year’s NBA Draft, made his long-awaited debut last week against the Spurs. The game, the second leg of ESPN’s Wednesday night doubleheader, averaged 795k OOH viewers and peaked at 9:58 PM with 1.07MM OOH viewers – the second most-watched game of the season among OOH viewers, only behind the opening night matchup between the Lakers and Clippers. The game beforehand between 76ers and Raptors, although a good matchup and an earlier time slot, only averaged an OOH audience of 303k. The people want Zion.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.