Tiger’s Historic Win Drew OOH Viewer Attention

The NFL had another solid week in terms of OHH TV viewing, according to Tunity Analytics. Once again, NFL games on Monday, Thursday and Sunday were all represented in the Top Ten. Tiger’s historic win on Sunday drew the attention of OOH viewers even against the heavy NFL competition with Sunday’s Tour Championship averaging 2,034,000 on NBC. The tournament peaked at 5,307,000 OOH viewers, according to Tunity Analytics.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.