TUNITY EXPANDS ADVISORY BOARD TO WELCOME ARTIE BULGRIN
Bulgrin Joins Industry Experts Pat McDonough, Bruce Paisner, Keith Reinhard, Tom Rogers, and Alan Wurtzel
NEW YORK, June 11, 2019 – Tunity announced today that it has expanded its advisory board to include TV industry maven and former head of research for ESPN, Artie Bulgrin. He joins respected media executives Pat McDonough, Keith Reinhard, Tom Rogers, and Alan Wurtzel, as well as Bruce Paisner who serves on the Company’s board of directors. The Tunity advisory board provides the Company’s leadership team with key insights and direction on industry best practices, measurement advancements, consumer behaviors, and client feedback. The Company is led by Co-Founder/CEO Yaniv Davidson.
“Having worked on out-of-home measurement solutions for over 20 years I know how valuable these viewers are and how they extend the reach for advertisers, but effective measurement has always been a challenge,” said Bulgrin. “Tunity is a breakthrough technology that provides a valuable service to out-of-home viewers, while also capturing detailed data on viewing behavior. I am excited to join the advisory team and look forward to helping advance this service and its insights in the marketplace.”
Added Davidson, “Artie’s deep experience leading network television research teams, working across viewing platforms, and providing key insights to valued partners makes him the perfect addition to the Tunity advisory board. He shares our passion for measuring the extensive out-of-home viewing already taking place in today’s fragmented TV landscape making his counsel a key ingredient as we grow and tailor our unique offering.”
Tunity is transforming the way consumers engage with their favorite shows in out-of-home venues and how marketers incorporate this valuable audience into their campaign mix. The Tunity Analytics platform captures the full scope of out-of-home TV viewing, allowing advertisers to more effectively and efficiently reach their target audience.
Artie Bulgrin is currently the executive vice president of insights and strategy at MediaScience, Inc., a global pioneer in new lab-based research utilizing traditional, biometric and neuroscience tools. Until 2017, Artie was the senior vice president of global research and analytics for ESPN, a company at which he spent 21 years leading teams responsible for global multi-media research and consumer insights services. These services included TV audience research, digital media research and analytics, cross-media measurement, consumer and brand research, content distribution analytics, ad sales research and advertising accountability. Artie also supervised ESPN’s branded research services including the ESPN Sports Poll, The ESPN Lab and ESPN XP – ESPN’s exclusive cross-platform measurement initiative.
Prior to ESPN, Artie spent time at ABC and Nielsen Media. He is active in several industry organizations and a frequent speaker on topics including media behavior, audience measurement, advertising performance, and brand research. He is a former chairman of the Advertising Research Foundation and the Media Ratings Council. Artie was also a member of the Council for Research Excellence (CRE), the executive committee for the Coalition for Innovative Media Measurement (CIMM) and the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science. He remains an Editorial Review Board member of the Journal of Advertising Research.
Yaniv Davidson is an engineer by training, and began his career at Intel. Yaniv was brought on by the investors of U-TX, a start-up in the mobile space as the CTO and co-founder, acquired by Verint (NASDAQ: VRNT). After getting an MBA from Kellogg School of Management, he worked as a consultant at BCG focused on consumer and digital strategy. Directly prior to founding Tunity, Yaniv was the vice president of business development at mySupermarket, a WPP-backed startup.
Pat McDonough most recently served as senior vice president, insights and analysis at Nielsen where her role included analysis, software development, and client service. She worked with Nielsen’s Watch clients in the U.S. and internationally, including broadcast and cable networks, local stations and cable MSOs. Pat also worked with Nielson Online and mobile digital clients. She continues to be active as a mentor to fellow industry players as well as to undergrads at Fordham University of which she is a graduate.
Bruce Paisner is currently president and CEO of the International Academy of Television Arts & Sciences and a senior advisor to the CEO of Hearst, where he previously spent 20 years spearheading the Company’s interests in cable networks, television production and distribution, newspaper syndication, and merchandise licensing. He also served on the boards of Lifetime, A&E, and History Channel and supervised the launch of Cosmopolitan Television Channels in Spain, Latin America and Canada. Bruce is a leading spokesperson and advocate for television industry issues around the world and is a member of the Council on Foreign Relations and The Century Association.
Keith Reinhard is chairman emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, and accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as chairman and CEO for 16 years. Keith is a member of the Advertising Hall of Fame and is a past chairman of the American Association of Advertising Agencies.
Tom Rogers is currently the executive chairman of WinView, Inc., chairman of Captify, Ltd., chairman of Frankly, Inc., and chairman and CEO of TRget Media. Tom previously led TiVo (NASDAQ: TIVO) as the Company’s president and CEO. He also served as chairman and CEO of PRIMEDIA, Inc. (NYSE: PRM), president of NBC Cable, executive vice president of NBC, and founded the cable news channels CNBC and MSNBC. As senior counsel to the U.S. House of Representatives Telecommunications, Consumer Protection and Finance Subcommittee he drafted a number of communications laws including the 1984 Cable Franchise Policy and Communications Act, and oversaw the Federal Communications Commission (FCC). Tom is a distinguished member of the Cable Center Cable Hall of Fame and the Broadcasting & Cable Hall of Fame.
Alan Wurtzel’s media career has spanned 40 years, of which his most recent role was as president of research and media development for NBCUniversal. During his tenure, he led numerous research initiatives including developing the Total Audience Measurement Index (TAMi), conducted extensive research around the Olympic games, and spearheaded the creation of the Coalition for Innovative Media Measurement (CIMM). He is an accomplished author having penned many industry articles as well as the textbook Television Production.
About Tunity Inc.
Tunity Inc. is on a mission to revolutionize the out-of-home TV experience and transform the way brands engage with consumers through its consumer app and OOH measurement. The free Tunity app, available on iOS and Android devices, allows users to hear live audio from muted televisions directly on their mobile devices. Through a patented deep learning and computer vision technology, Tunity identifies a live video stream and syncs it to a user’s smartphone, delivering the related audio in real-time. Tunity Analytics is a one-of-a-kind TV metric that more fully captures the out-of-home viewing that occurs in communal places like bars and restaurants, gyms, airport lounges, and offices. The measurement helps TV networks and advertisers understand who and where their OOH viewers are and how to reach them more effectively and efficiently. Tunity Inc. currently supports more than 150 channels in the United States, including ABC, CBS, Fox, NBC, and ESPN. To learn more, visit www.tunity.com and www.tunityanalytics.com, and follow the conversation on Twitter @Tunity and @TunityAnalytics.
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