TV Audience Thought Leaders Pat McDonough and Artie Bulgrin Talk OOH Viewership

TV audience measurement in a multi-platform environment is increasingly complex. Trends such as cord-cutting, dual-screen and streaming services are changing viewership patterns and forcing networks and advertisers to rethink the way they measure exposure and price TV ads. Here, Tunity Analytics’ Advisory Board members and audience research experts discuss trends in TV measurement and explain why Out-of-Home viewership is a must-have.


EVP at Media Science and member of the Tunity advisory board, Artie Bulgrin, explains the importance of measuring Out-of-Home viewership.
Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.