US Women’s Soccer Team Scores with OOH Audiences

The 2019 FIFA Women’s World Cup in France is attracting large audiences in Out-of-Home locations. The USA vs. Spain game on Monday, June 24th on FS1 received an average OOH audience of 2,890,030. The match peaked at 1:35 PM with 3,915,570 OOH viewers. The game’s audience averaged 50% A25-54 and 67% male. Gyms and offices accounted for 28% of the OOH audience.

The US Women’s matches against Thailand (6/11) and Chile (6/16) both averaged an OOH audience of more than 1 million while the USA vs. Sweden game (6/21) brought out an impressive 3+ million. The USA vs. Sweden match averaged more OOH viewers than 6 of the 7 Stanley Cup Finals games. The majority of these viewers headed to bars and restaurants (56%) to watch the games with 55% of these viewers falling in the 25-54 age group.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.