Why Home Makeovers Make for the Perfect OOH Shows

Out-of-Home viewing doesn’t just happen around sports and news! Home makeover shows on HGTV have proven to be reliable content for locations with opportunistic OOH viewing because of their short duration, self-contained storylines, and because it’s not necessary to be up to date on previous episodes.

Opportunistic viewing occurs when someone is at a location for purposes other than TV viewing but chooses to watch while there. Fixer Upper continues to crack Tunity Analytics’ Weekly Top 10 Entertainment programs list with the show appearing twice (#3 and #4) during the week of May 27th with average audiences of 176,00 and 154,00 OOH viewers, respectively. The week of May 20th the saw HGTV’s “Love it or List” crack the Tunity Analytics Entertainment ranker twice.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.