World Series, NBA Opening Night and More

The NFL and MLB dominated the Tunity Analytics Weekly National OOH Viewer Rankings as the NFL accounted for seven programs and the MLB accounted for three. The Monday Night Football matchup between the Patriots and Jets averaged 4.1MM OOH viewers and claimed the fourth spot on the Top Ten. The game was the eleventh most-watched primetime game of the season through Week 8 among OOH viewers. World Series Games 1, 2 and 3 are the most-watched MLB playoff games thus far (through Game 5), respectively. 


All five World Series games played found spots on the Non-NFL Top Ten. Three college football games made it as well – Wisconsin-Ohio State, Auburn-LSU and Notre Dame-Michigan. Wisconsin-Ohio State and Auburn-LSU are the seventh and tenth most-watched college football games of the season among OOH viewers, respectively. 


The NBA season has officially begun and one NBA game made the Non-NFL Top Ten – the opening night matchup between the Lakers and the Clippers. The game was up 87% among OOH viewers compared to the 10:30 PM game on opening night of the 2018 season between the Thunder and Warriors. 


WWE Special on FOX took home the number one spot of the Top Ten Entertainment this week as it averaged 354k OOH viewers on FOX. FBI, NCIS and The Voice all cracked the Top Ten for the third week in a row. In total, CBS had seven programs in total make the Top Ten as NBC had two and FOX with one. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.