XFL Intrigues OOH Viewers
Wednesday, February 26, 2020
The new-look XFL has made a comeback and OOH viewers have been intrigued. The eight-team league airs two games every Saturday and Sunday across ABC, ESPN, and FOX networks for the duration of its 10-week season, and so far so good. Four of the top five most-watched games among OOH viewers were Week 1 games, but that was to be expected. Although OOH audiences have dipped since, they are still holding strong as they are comparable to EPL soccer games, midday Saturday college basketball games and even non-Laker NBA games. The twelve XFL games through Week 3 have averaged an OOH audience of 320k per game. Below are the OOH audiences for every XFL game through Week 3:
Rank | Game | Week | Date | Time | Network | 000s Avg | 000s Peak | Peak Time |
1 | DC Defenders vs Seattle Dragons | 1 | 2/8/20 | 2:00 PM | ABC | 659,410 | 759,525 | 2:49 PM |
2 | Tampa Bay Vipers vs New York Guardians | 1 | 2/9/20 | 2:00 PM | FOX | 637,290 | 913,380 | 3:02 PM |
3 | St Louis BattleHawks vs Dallas Renegades | 1 | 2/9/20 | 5:00 PM | ESPN | 495,140 | 656,760 | 6:21 PM |
4 | Dallas Renegades vs Los Angeles Wildcats | 2 | 2/16/20 | 3:00 PM | ABC | 331,390 | 441,285 | 5:51 PM |
5 | Los Angeles Wildcats vs Houston Roughnecks | 1 | 2/8/20 | 5:00 PM | FOX | 324,620 | 379,665 | 6:26 PM |
6 | Tampa Bay Vipers vs Seattle Dragons | 2 | 2/15/20 | 5:00 PM | FOX | 321,980 | 431,145 | 6:09 PM |
7 | New York Guardians vs St Louis BattleHawks | 3 | 2/23/20 | 3:00 PM | ESPN | 317,470 | 431,150 | 4:05 PM |
8 | New York Guardians vs DC Defenders | 2 | 2/15/20 | 2:00 PM | ABC | 256,540 | 390,000 | 2:36 PM |
9 | Houston Roughnecks vs Tampa Bay Vipers | 3 | 2/22/20 | 2:00 PM | ABC | 222,310 | 277,095 | 4:08 PM |
10 | Dallas Renegades vs Seattle Dragons | 3 | 2/22/20 | 5:00 PM | FOX | 192,780 | 287,430 | 6:18 PM |
11 | St Louis BattleHawks vs Houston Roughnecks | 2 | 2/16/20 | 6:00 PM | FS1 | 63,970 | 123,240 | 6:12 PM |
12 | DC Defenders vs Los Angeles Wildcats | 3 | 2/23/20 | 6:00 PM | FS1 | 11,860 | 41,145 | 7:50 PM |